Shuffle Master acquires Fire Bet
January 25, 2012
Shuffle Master acquires Fire Bet 11 January 2012 LAS VEGAS, Nevada — (PRESS RELEASE) — Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master”) today announced it has acquired Fire Bet, a craps side bet, from HopBet Inc. With over 330 installs in the U.S., Fire Bet is the most popular proprietary side bet for craps. “This is truly one of the elite products in table games,” said Roger Snow, Executive Vice President of Shuffle Master. “You can count on one hand the number of side bets that have ever demonstrated the popularity and longevity that Fire Bet has. This acquisition is a continuation of our strategy to build our intellectual property portfolio. We are pleased to add Fire Bet to the Shuffle Master suite of brands.” Players win the Fire Bet if the shooter makes at least four distinct points before he or she Sevens Out. If the shooter makes all six distinct points, bettors can win up to 1,000 to 1 odds.
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